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Marketing and Management

Value-Formation and ‘Marketing for Good’

Value-Formation and 'Marketing for Good'

People often think about marketing as kind of a dirty word. For many, marketing is simply a Machiavellian means to an end. How many pairs of jeans can I sell? How many people can I sucker out of an extra $8 for that coffee mug?

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Facing Market Demand for the Humanities

Facing Market Demand for the Humanities

According to Asit Biswas and Julian Kirchherr, 82 percent of academic journal articles written in the humanities are never cited. Not once. In addition, Biswas and Kirchherr claim that the average academic article is only read by 10 people in the lifetime of that article.

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Personal well-being cannot be understood abstractly, without reference to the tradition, culture, and history of the collectivity in which persons live and function.

J. P. Daughton, An Empire Divided

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